A memorable evening to celebrate 10 years of shared passions

At our Westmount boutique in Montreal

On December 11, 2025, we celebrated the 10th anniversary of our boutique on Greene Avenue. For a decade now, this space has been an integral part of the neighborhood: a place where quality, craftsmanship, and human connection intersect daily. Ten years that confirm that by establishing ourselves on a beloved shopping street, everyday life is enriched, beautified, and gains depth with time.

An evening filled with warmth and shared memories

To mark this significant milestone, we brought together customers, neighbors, friends of the house, and partners for an intimate yet vibrant evening, true to the spirit of our boutique. The atmosphere was warm, punctuated by genuine conversations, shared laughter, and cherished memories.

We also took the opportunity to thank Les amis de la Maison, our dear customers, whose trust and enthusiasm have been essential to our journey. Several guests shared their stories related to the boutique, from their first textile discoveries to chance encounters that, over time, have become true rituals.

A Tribute to Craftsmanship

This celebration was also an opportunity to highlight local and international artisans who share our passion for beautiful natural materials, the pursuit of lasting comfort, and the appreciation of textile craftsmanship.

Hugo Rozon and his partner Victor were present to represent Esho Funi and to celebrate their first partnership with ça va de soi. They unveiled a selection of pashminas woven in Nepal and Kashmiri scarves embroidered in their region of origin. Each thread carries a soul, telling a story of unity and respect for the nomads who raise their animals with love and care, harvesting exceptionally high-quality fibers—sometimes called "white gold." These scarves, offered in extremely limited quantities, are available exclusively at the Greene boutique. Each piece is unique and signed by the embroiderer.

Dominique Caron, founder of FrostFur, was also with us to present her recycled fur accessories as well as a new little pompom, specially designed in collaboration with ça va de soi. Her eclectic and bold creations are true gems that breathe new life into the beauty of Quebec fur. We have collaborated with FrostFur for several years: come discover work that exquisitely blends art and craftsmanship.

For you

In limited-edition, these collectibles are available exclusively at our Westmount boutique.

We leave this evening with hearts full of gratitude and inspiration.

Thank you to everyone who was present to celevrate, and to all those who have shared great memories with us in the past 10 years.

We look forward to continuing to welcome you to Greene Avenue and to writing the next chapters of this wonderful adventure together.

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